The 2022 Subaru Love Promise Customer and Community Commitment Award

The 2022 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Montgomery Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Montgomery Humane Society

Terra Cycle

Montgomery Public Schools

Montgomery Area Council on Aging

Montgomery Cancer Center

Did Montgomery Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Montgomery Subaru

Subaru and Montgomery Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Montgomery Subaru Continues to Help Homeless pets - Lea T

The Montgomery Humane Society was presented a check for $7,147.00 from the Share the Love program on April 4, 2022. Our partnership with Montgomery Subaru is priceless, they continue to support our shelter and help so many homeless pets in our community. This donation will go to help dogs and cats get spayed/neutered, get heartworms treatment for so many dogs that entered our Shelter and of course to keep them fed and healthy. We cannot thank Montgomery Subaru enough for their continued support, professionalism and partnership. We can always count on them.

Montgomery Humane Society
Montgomery Subaru Continues to Help Homeless pets

Donation Drive for Friendship Mission - Megan C

Last November and December, Montgomery Subaru supported Friendship Mission by collecting donation items as part of Subaru Loves to Help and the Subaru Share the Love Event. Throughout this time, Montgomery Subaru collected items such as disinfectant, paper goods, utensils, water, linens, and clothing items. In exchange, customers received a $20 coupon for servicing their Subaru vehicles during that time frame. Montgomery Subaru received an overwhelming amount of donations during this time. At the end of the donation period, there were two truckloads of donated items that were able to be donated to Friendship Mission in January. These items were especially needed during this time of year, after the holidays and COVID-19 case spikes. Friendship Mission is a local homeless shelter in the Montgomery area, which supports local men, women, and children and provides them with food and shelter 365 days of the year. They serve over 40,000 meals at their soup kitchens annually and provide relief for over 300 people seeking shelter in our area.

Donation Drive for Friendship Mission

A Warm Blanket and a New Pair of Socks - Tara D

On frigid days we really struggle with having enough supplies to help people in need. We often come up short on beds, blankets, and socks—the warm elements that many of us take for granted. Both last year and then again, this year Montgomery Subaru stepped-in to fill the gap that they might not have realized they are filling. Blankets and socks and food…Who knew that a local car dealership is packed full of a team who thinks far beyond the walls of their office space? With the supplies from Montgomery Subaru, we can stretch beyond our shelter walls to help those who are unsheltered and cold these winter months. There are people who do not accept our shelter services, but they will accept a warm blanket and a new pair of socks. Most recently, we encountered a veteran on our front steps; a young woman who suffers mental health challenges; and a man who lives under a bridge. We were able to give them each a nice, new blanket and socks. In return we received warm smiles and the They are not the only unsheltered neighbors we have been able to help this winter season with supplies from Montgomery Subaru, but their stories stood out to us. We are grateful to Montgomery Subaru for joining us on our mission to help those experiencing extreme homelessness and hunger.

Friendship Mission, Inc.
A Warm Blanket and a New Pair of Socks

Montgomery Subaru Helps 25 Pets Get Forever Homes - Lea T

Thanks to Montgomery Subaru for participating in #SubaruLovesPets in October. Because of the support of Montgomery Subaru, the Montgomery Humane Society was able to have a special adoption weekend where we were able to reduce our adoption fees. Megan Campbell came to our shelter that weekend and gave out collars and leashes for each adoption along with a customized name tag for their collars. The Montgomery Humane Society was able to get 25 homeless pets adopted that weekend with the support of Montgomery Subaru. One of the adoptions was an underdog named Everett, he had to have his eye removed and we also had Cain adopted who was deaf. MHS loves working with Montgomery Subaru, they are always willing to help in any way to find loving homes for our homeless pets.

Montgomery Humane Society
Montgomery Subaru Helps 25 Pets Get Forever Homes

Montgomery Subaru Supports Education - Tameka S

Throughout the month of August, Montgomery Subaru and its customers showed support to Thelma Smiley Morris Elementary by collecting encouraging messages for teachers. Teachers are the backbone of our community here in Montgomery and they can’t be thanked enough for their dedication to youth. Montgomery Subaru also generously donated $3,000 through Adopt-A-Classroom to Thelma Smiley Morris Elementary. These funds can be used by school administrators and teachers to purchase necessary classroom supplies that are needed throughout the year. Montgomery Subaru hopes these funds will help enhance the many classrooms at this school and take the burden off teachers during this crucial time in education. We really appreciate team at Montgomery Subaru enough for making this happen for us!

Montgomery Public Schools
Montgomery Subaru Supports Education

Excellent staff - Brooke S

Thank you to Drew Gim at Montgomery Subaru for making our purchase so easy. Drew kept in personal contact with me during the entire time that our Subaru was on order. The entire staff was very eager to help and make sure our needs were met. Thank you making our first Subaru purchase an amazing one. Brooke Smith

Excellent staff

Montgomery Subaru Sharing the Love - Al B

MONTGOMERY, Ala. (April 14, 2021) -- Montgomery Subaru once again selected Montgomery Area Food Bank (MAFB) to participate in Subaru's "Share the Love" program as a Hometown Charity! Today, Montgomery Subaru’s Vice President John Danielson and Marketing Director Megan Campbell presented the proceeds from this year’s campaign $7,020, which equates to more than 36,500 meals, to Montgomery Area Food Bank (MAFB) Chief Executive Officer, Rich Deem. During the past 13 years Subaru of America, Inc. has donated $250 to the purchaser's choice of participating charities. During that time Subaru and its retailers have made a real impact, donating more than $170 million to a wide range of national and local charities. Montgomery Subaru is a long-time partner of MAFB, having chosen MAFB to “Share the Love” for several years now. Montgomery Subaru has also provided plenty of sweat equity too by volunteering in the warehouse and even donating fresh produce from their company garden. Thank you Subaru…we’re definitely feeling the love.

Montgomery Area Food Bank
Montgomery Subaru Sharing the Love

Share the Love to the Montgomery Humane Society - Lea T

The Montgomery Humane Society was presented a check for $7,540 from the Share the Love campaign on April 21, 2021. This donation will save over 150 homeless pets at our Shelter. Montgomery Subaru is a wonderful dealership that helps not only our homeless pets but people in our community. They are a great asset to our community and such a pleasure to work with.

Montgomery Humane Society
Share the Love to the Montgomery Humane Society

Montgomery Subaru Loves the Earth - Jean S

On behalf of the Alabama Herb Society, we would like to express our sincere appreciation for your support of our 24th Annual Herb Day Event held on April 17 2021. Your Rose Level Donation of $500.00 was used toward the support of planned events on Herb Day. With the high Herb Day attendance this year, the five garden tool bags donated drew lots of attention for Montgomery Subaru. Herb Day attendees numbered between 1400 and 1500 shoppers. Thank you again for your support.

Alabama Herb Society
Montgomery Subaru Loves the Earth

CrimeStoppers Annual Golf Tournament - Tony G

We are so happy to have corporate sponsors like Montgomery Subaru to support our efforts. Central Alabama CrimeStoppers is the leading non-profit agency that supports local law enforcement to provide information about crimes committed in the community. Funds are used to pay out rewards from anonymous tipsters who provide information about crimes in our local community. These calls result in solved crimes and make a huge impact in our community. We live in a much better place by having CrimeStoppers as a resource. This October, Montgomery Subaru sponsored our annual fundraising event at Robert Trent Jones Golf Course. We couldn’t do what we do without support from businesses like Montgomery Subaru and appreciate the partnership throughout the years. Thank you so much for your support and we look forward to a continued partnership!

CrimeStoppers Annual Golf Tournament