The 2022 Subaru Love Promise Customer and Community Commitment Award

The 2022 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Montgomery Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Montgomery Humane Society

Terra Cycle

Montgomery Public Schools

Montgomery Area Council on Aging, Friendship Mission

Montgomery Cancer Center

Did Montgomery Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Montgomery Subaru

Subaru and Montgomery Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Montgomery Subaru Silver Sponsor for Crimestoppers - Tony G

On October 14, 2022 the Central Alabama CrimeStoppers Golf Tournament was held at Robert Trent Jones Golf Course. Montgomery Subaru signed up to be a Silver Sponsor which allowed us to raise more money than ever for our cause. The annual golf tournament is our largest fundraiser, and it allows us to continue to grow different outreach programs and support our mission of preventing crime in the Central Alabama area. Montgomery Subaru has committed to this fundraiser for over 5 years and we truly appreciate their continued support of Central Alabama Crimestoppers. Since initiated in 1997, CACS has contributed to 7,853 filed charges and apprehending 2,724 fugitives. Our program brings together law enforcement, media, and the community to stop, solve and prevent crime.

Central Alabama CrimeStoppers
Montgomery Subaru Silver Sponsor for Crimestoppers

Subaru Sponsors Howl-O-Ween Festival - Megan C

We had spooky fun at this year's Howl-O-Ween Festival sponsoring the Chick N Pups Canine Crusade, an animal rescue in South Alabama. Montgomery Subaru was a top sponsor and helped make this a successful first run. Montgomery Subaru brought out dog giveaways for every attendee, including Chewbaru toys, frisbees, tennis balls, and waste bag holders. In addition, they brought out their engraving machine and made custom tags for a $5 donation to Chick N Pups Canine Crusade. They raised an additional $50 toward their cause.

Subaru Sponsors Howl-O-Ween Festival

Montgomery Subaru Loves Pets - Lea T

Thanks to our partnership with Montgomery Subaru, we had a special adoption event at our shelter on October 8, 2022 where we were able to reduce our adoption fees. Megan Campbell from Montgomery Subaru came to our shelter and made custom name tags for each pet that was adopted and gave some great giveaways. Thanks to Montgomery Subaru, we had 10 adoptions that day and the majority of them were adult dogs which are usually the last to be adopted. We love our partnership with Montgomery Subaru, they give back to the community in so many ways and they certainly helped save so many pets lives at our event.

Montgomery Humane Society
Montgomery Subaru Loves Pets

Garden Share Goes a Long Way at Montgomery Subaru - Megan C

For the last seven years, the plot of land behind Montgomery Subaru has been used for the betterment of people’s lives in a community garden. Each year, the space has grown to what is now a 1/8 acre space of Alabama-grown vegetables. It started as a way for employees and customers to take home nutritious food to their families. As the garden grew, there were more opportunities for this space to “give back.” Throughout the years, Montgomery Subaru has donated thousands of pounds of vegetables to various local charities. In 2022 they started a formal “Garden Share” to support the Montgomery Council on Aging, a local Meals on Wheels charity and Friendship Mission, a local homeless shelter. In summer 2022, the dealership staff planted 52 tomatoes, 8 eggplant, 16 bell pepper, 5 hot peppers, 3 rows green beans, 60 zucchini, 30 yellow squash, 28 cucumber, and 2 rows of okra. The garden has not only been a great team-building exercise for the staff, but its harvest also provides a great amount of nutritional value to those who need it most.

Montgomery Subaru
Garden Share Goes a Long Way at Montgomery Subaru

Montgomery Subaru Major Sponsor for Puppy Palooza - Lea T

On April 30, 2022, The Shoppes at Eastchase held a Puppy Palooza benefiting the Montgomery Humane Society. Montgomery Subaru didn't hesitate to be the major Sponsor for this event. The great staff at Montgomery Subaru set up a vendor tent making customized dog tags for donations to MHS and giving away prizes, with their commitment and support the Montgomery Humane Society was able to adopt 9 dogs at this event.

Montgomery Humane Society
Montgomery Subaru Major Sponsor for Puppy Palooza

Love in Action, Shared - Tara D

Operating two aging buildings 24 hours a day, every single day of the year takes a toll of the facilities. Having the funding to cover the costs of repairs for plumbing, heating and air conditioning, large appliances and electrical mishaps is critical to the operations at Friendship Mission, Inc. (FMI). For 25 years, Friendship Mission has served Montgomery and beyond with emergency shelter services for those who are homeless and a public soup kitchen for those who would be hungry without the service. In the wake of the pandemic, FMI has noticed an increasing demand for shelter and Soup Kitchen meals. The unexpected costs that have come with the increased demand for services could have had a negative impact on our budget, but Montgomery Subaru shared their love of community and service with us. The more than $7,000 raised for Friendship Mission through the Share the Love campaign and the countless garden produce hauls helped us operate in the face of more men, women, and children seeking emergency shelter and more people standing in line for Soup Kitchen meals. In 2021, Friendship Mission shelters and soup kitchen combined served 48,000 meals and sheltered nearly 300 people. At the rate of new intakes, we know that we will far surpass last year’s numbers. Food and financial assistance from Montgomery Subaru is love shared, returned, and appreciated!

Friendship Mission Inc
Love in Action, Shared

Challenge Accepted. Wishes Granted. - Mary M

Make-A-Wish Alabama Trailblaze Challenge is a unique endurance hiking event and more than 600 Alabama adventurers have taken on the Challenge. The assignment is clear: 26.3 miles in the Talladega National Forest in one day. This scenic trek will provide participants an opportunity for adventure, fitness and fun while directly impacting the lives of Alabama children fighting critical illnesses. Our goal was to raise one million dollars and through the community of Alabama and generosity of Montgomery Subaru we were able to exceed that goal. The impact of their donation will help us to continue to grant wishes to wish kids in Alabama, like wish kid Melody. She loves to swim, jump on her trampoline, and watch Frozen 2. She is described from her loved ones as spunky, just like her mom! She was diagnosed with cancer at the early age of 5 years old. Chemotherapy robbed some of the spunk in Melody. Her spirits were down amidst such a trying time. When Melody was asked what she wanted her wish to be, she wished to have a puppy of her own that she could take care of. Not just any puppy, a French bulldog puppy! Her French bulldog puppy was given to Melody with a pink bow and all! Melody’s puppy brought back Melody’s spunk and good spirits that cancer tried to take away from her.

Make-A-Wish Alabama
Challenge Accepted. Wishes Granted.

Montgomery Subaru Continues to Help Homeless pets - Lea T

The Montgomery Humane Society was presented a check for $7,147.00 from the Share the Love program on April 4, 2022. Our partnership with Montgomery Subaru is priceless, they continue to support our shelter and help so many homeless pets in our community. This donation will go to help dogs and cats get spayed/neutered, get heartworms treatment for so many dogs that entered our Shelter and of course to keep them fed and healthy. We cannot thank Montgomery Subaru enough for their continued support, professionalism and partnership. We can always count on them.

Montgomery Humane Society
Montgomery Subaru Continues to Help Homeless pets

Donation Drive for Friendship Mission - Megan C

Last November and December, Montgomery Subaru supported Friendship Mission by collecting donation items as part of Subaru Loves to Help and the Subaru Share the Love Event. Throughout this time, Montgomery Subaru collected items such as disinfectant, paper goods, utensils, water, linens, and clothing items. In exchange, customers received a $20 coupon for servicing their Subaru vehicles during that time frame. Montgomery Subaru received an overwhelming amount of donations during this time. At the end of the donation period, there were two truckloads of donated items that were able to be donated to Friendship Mission in January. These items were especially needed during this time of year, after the holidays and COVID-19 case spikes. Friendship Mission is a local homeless shelter in the Montgomery area, which supports local men, women, and children and provides them with food and shelter 365 days of the year. They serve over 40,000 meals at their soup kitchens annually and provide relief for over 300 people seeking shelter in our area.

Donation Drive for Friendship Mission

A Warm Blanket and a New Pair of Socks - Tara D

On frigid days we really struggle with having enough supplies to help people in need. We often come up short on beds, blankets, and socks—the warm elements that many of us take for granted. Both last year and then again, this year Montgomery Subaru stepped-in to fill the gap that they might not have realized they are filling. Blankets and socks and food…Who knew that a local car dealership is packed full of a team who thinks far beyond the walls of their office space? With the supplies from Montgomery Subaru, we can stretch beyond our shelter walls to help those who are unsheltered and cold these winter months. There are people who do not accept our shelter services, but they will accept a warm blanket and a new pair of socks. Most recently, we encountered a veteran on our front steps; a young woman who suffers mental health challenges; and a man who lives under a bridge. We were able to give them each a nice, new blanket and socks. In return we received warm smiles and the They are not the only unsheltered neighbors we have been able to help this winter season with supplies from Montgomery Subaru, but their stories stood out to us. We are grateful to Montgomery Subaru for joining us on our mission to help those experiencing extreme homelessness and hunger.

Friendship Mission, Inc.
A Warm Blanket and a New Pair of Socks