The 2018 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2018 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Montgomery Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Montgomery Humane Society
Terra Cycle
Montgomery Public Schools
Child Protect Montgomery
Montgomery Area Council on Aging

 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Montgomery Subaru

Subaru Delivers Meals and More  –  Chacolby B

Subaru Delivers Meals and More

We are proud to have Montgomery Subaru serve as a Corporate Route Partner to deliver hot nutritious and delicious meals to homebound seniors in the City of Montgomery. Team Subaru delivers happy smiles and hellos as they share meals, compassion, and service to homebound seniors neighbors on the route. The volunteers help us fight hunger one senior at the time. The team at Subaru has been a great partner of MACOA as they coordinated a pet food drive to collect food for the four-legged friends of our senior clients. We could not fulfill our mission without the endless commitment of individual and corporate volunteers from Subaru who give their time and talents to serve seniors. You are the open hearts and helping hearts to keep the wheels rolling for Meals on Wheels. Thank you, Montgomery Subaru, for Sharing the Love for seniors, our Furry Friends pet food program, and for being a valuable partner of MACOA!

Stuff the Subaru for Child Protect  –  Laurel T

Stuff the Subaru for Child Protect

Child Protect, Children’s Advocacy Center serves child abuse victims of Montgomery County in Central Alabama. Our agency provides a child friendly environment where children can come tell about their alleged abuse one time to a trained forensic interviewer, thus lessening the trauma experienced by the children and their families. Last year, Child Protect conducted 628 forensic interviews where there were reports of alleged abuse, with 54% of those being sex abuse cases. Child Protect exists not only to lessen the trauma experienced by the child, but to help build a stronger case for investigators and prosecutors. Our programs include the forensic interview, post-trauma counseling, and family advocacy. All of these services are provided at no cost to the child abuse victim, their families, or the investigative agencies. Child Protect was honored to partner with Montgomery Subaru for their Stuff the Subaru drive. We received items such as snacks, juices, and bottled water to serve to our clients as well as office and cleaning supplies to help our staff. The Subaru blankets with inspirational quotes and messages to the children that visit our agency were our favorite items we received!! We are blessed to know the generous owners, staff, and customers of Montgomery Subaru and cannot thank you enough!

Feeding Hope Across Alabama  –  Teressa V

Feeding Hope Across Alabama

Montgomery Subaru and their Share the Love promise initiative is a tremendous partner to the mission of the Montgomery Area Food Bank in providing much-needed funds and food to assist those we serve in our 35-county service coverage area. This annual campaign resonates true caring for our local community and beyond. 2017 Share the Love Campaign raised and donated over $14,000 to the Montgomery Area Food Bank. This is equivalent to over 91,000 pounds of food/product that we were able to distribute to those we serve, which provided much-needed help to those that feel forgotten and with very little hope. Feeding someone who needs to be fed is a gift and has been made an option for many through this wonderful donation of caring for the local community by Montgomery Subaru. We are so very grateful for their partnership and all that it does for the overall benefit of those that we serve. John, Karen and Meagan Danielson and their team here locally are wonderful, caring, giving people that emanate an air of true compassion. They also support Montgomery Area Food Bank with one of our other initiatives called "Plant a Row". Planting an extra row or two in your personal garden and donating that fresh, healthy produce to benefit others. Montgomery Subaru Located at 3000 Eastern Blvd., Montgomery, AL 36116 With sincere gratefulness, Teressa Vigneault Millwood Montgomery Area Food Bank Fund/Food Drive & Volunteer Coordinator 521 Trade Center Street Montgomery, AL 36108 334-263-3784 x 307 Find us on Twitter at us on Facebook at!/pages/Montgomery-Area-Food-Bank/156424507736649

Subaru Supports Maxwell & Gunter Air Force Base  –  Paige T

Subaru Supports Maxwell & Gunter Air Force Base

Montgomery Subaru sponsored our annual Egg Hunt on Gunter AFB. They provided over 5,000 candy-filled eggs and prizes! The event was a huge success and we couldn't have done it without them. Subaru truly cares about the local military community and we are grateful they support Maxwell/Gunter. Thanks again, John, Megan, and the entire Montgomery Subaru team for all you guys have done and continue to do!

"Paw It Forward" for River Region Humane Societies  –  Kristen H

Bluewater Broadcasting held a 3-week long promotion called "Paw It Forward" where we partnered with 6 River Region businesses, including Montgomery Subaru, to collect donations for the River Region Humane Societies, including Montgomery, Prattville/Autauga and Elmore County. We had Bluewater collection barrels posted at each sponsor location, where listeners were free to stop by at any time and drop donations for the humane societies. These items included food, treats, toys, bedding, cleaning supplies, etc. At the end of the three-week promotion, we ended up collected over 3,000 pounds of dog food, alone! This was one of our most successful promotions, and we could not have done it without the help of our sponsors!

What's better than a Subaru Outback?  –  Jerry T

What's better than a Subaru Outback?

Two Subaru Outbacks. I needed to replace my 4 wheel drive truck, and decided on a 2018 Outback. When I became aware of all the safety features, as well as a long list of other desirable features, I also got an Outback for my wife. We both love our Subaru Outbacks. I do landscape and wildlife photography, and the all wheel drive will take me where I need to go, and do so in comfort. Of course Katie the Border Collie loves her Outback.

My first Subaaru  –  Jerry T

My first Subaaru

I decided to replace my aging truck with a Subaru Outback, and made arrangements to do so. When I became aware of all the safety features, I wanted to get an Outback for my wife, who protested a bit about giving up her Prius. The owner at Montgomery Subaru went above and beyond to make it possible. My wife now loves her Subaru, and I like mine better every time I drive it. The dealer is there is support the Subaru in every way possible. My only regret is that I did not find out about the Subaru years ago.

Montgomery Subaru Sponsorship  –  Ken R

Montgomery Subaru Sponsorship

The City of Montgomery is pleased to announce Montgomery Subaru's sponsorship of the 9th Annual Riverwalk Wine Festival to be held on Saturday, October 20th, 2018. This is the second year that we have partnered with Montgomery Subaru. The Riverwalk Wine Festival has become the premier annual wine event for central and south Alabama, drawing wine enthusiast from across the South. In 2017 USA Today listed the Riverwalk Wine Festival as one the top 15 food and wine events for Fall. During the event Montgomery Subaru places vehicles strategically throughout the venue and offers refreshing non-alcoholic beverages and prizes under their Subaru tent. Additionally, every participant at the event receives a complimentary wine glass bearing the event and Montgomery Subaru logos. Now in it's 9th year, The Riverwalk Wine Festival has experienced significant growth and with the help of strategic partners such as Montgomery Subaru looks forward to a great future.

Great Community Support from Montgomery Subaru  –  Lea T

Great Community Support from Montgomery Subaru

The Montgomery Humane Society LOVES Montgomery Subaru! Montgomery Subaru was our Major Sponsor for our 17th annual Walk N Wag fundraiser event. Without their help we wouldn't be able to have a successful event that helps over 8600 homeless animals that comes through our doors. Their booth is the most popular and all the attendees love their giveaways. We look forward to working with them every year.

Subaru Loves to Care - Meals on Wheels  –  Megan D

Subaru Loves to Care - Meals on Wheels

In an effort to make a positive impact on the health and wellness of our local community, Montgomery Subaru supported the Montgomery Area Council on Aging (MACOA) / Meals on Wheels as part of a larger Subaru of America, Inc. (SOA) initiative that month called Subaru Loves to Care. Throughout June 2017, team members from Montgomery Subaru supported their local community's health and wellness by partnering with Meals on Wheels. Montgomery Subaru asked customers to donate dry pet food to homebound seniors in need and provided a co-branded t-shirt to customers in an effort to raise awareness. Montgomery Subaru also donated $500 directly to Meals on Wheels and supported two meal delivery routes where they delivered hot meals to seniors and provided their pets' food. Over 240 pounds of dry pet food was delivered to Meals on Wheels' Furry Friends Pet Program.

Feeding Seniors & Their Furry Friends  –  Phyllis F

Feeding Seniors & Their Furry Friends

Montgomery's Subaru Retailer epitomizes the true meaning of Love for the community and the Promise of giving back. Partnering with Montgomery Area Council On Aging as Meals On Wheels volunteers in June, Karen and Megan Danielson packaged and delivered hot, nutritious meals to homebound seniors who welcomed their happy hellos. Clients with pets also received food for their dogs and cats as a part of the Furry Friends Program. The dealership became a collection point for those employees, customers and neighbors wanting to make pet food donations. All who donated received a free Loves to Care t-shirt and a Subaru badge. Over 240 pounds of pet food collected was delivered by General Manager John Danielson to MACOA. Yes, it's a family affair as all three of the Danielsons presented our local non-profit a $500 check to help meet local seniors' needs. And, their promise to us now as Corporate Route Partners is to continue to volunteer every month for a Meals On Wheels route. The truth be known Montgomery Subaru Loves to Help and Loves to Care. MACOA is so very grateful for our new partnership.

Subaru Supports the Military  –  Paige

Subaru Supports the Military

On behalf of Maxwell Air Force Base, I would like to extend a heart-felt thank you to Montgomery Subaru for sponsoring the 2017 Heritage to Horizon Air Show! The event would not have been possible without their support. Subaru’s generous contribution helped our base bring the local community together for an unforgettable weekend of history, entertainment, and military culture. Sincerely, Paige Thornton Commercial Sponsorship Coordinator Maxwell AFB Marketing

Saving Lives for our Four Footed Friends  –  Lea T

Saving Lives for our Four Footed Friends

When John Danielson informed me that the Montgomery Humane Society was their charity choice for "Share the Love" program, our Staff and Board of Directors were so honored and excited. The Montgomery Humane Society has partnered with the Montgomery Subaru for several years now, John and his team are so supportive of our cause. Montgomery Subaru has been one of our largest sponsors for the past several years at our annual Walk N Walk, we have been invited to come bring our homeless dogs to the dealership for an adopt-a-thon and now being the recipient of "Share the Love", it just goes to show what a great community involved business the Montgomery Subaru is! Our homeless animals have now a better chance of being adopted thanks to them!

Hometown Charity of Choice-Share the Love Event  –  Teressa

Hometown Charity of Choice-Share the Love Event

Montgomery Subaru has chosen Montgomery Area Food Bank to be their hometown Charity of Choice for the past two years with their annual "Share the Love" event that runs through the holiday season. We (MAFB) are so grateful for the impact that their donation(s) make for the over 350,000 Alabamians in need in our 35-county coverage area. This allows us to provide foods to insecure families and individuals across Alabama. Your generosity provides hope and nourishment to many others.

Subaru Loves Learning  –  Miriam A

Subaru Loves Learning

Thanks to Montgomery Subaru's book drive, our library received a wonderful donation of over 100 science books! These books will be enjoyed by our middle school students for many years to come. We are very thankful to Montgomery Subaru for their commitment to education and giving back to the community!

Montgomery Subaru Sponsors Boys Golf Team Shirts  –  Preston R

Montgomery Subaru Sponsors Boys Golf Team Shirts

Thank you Montgomery Subaru for sponsoring our team shirts. Awesome community involvement & school spirit! Go Titans! University High School Titans Boys Golf Team & Coach Roberts

2nd Annual St. Jude Bowl-a-thon 2015  –  Adrienne A

2nd Annual St. Jude  Bowl-a-thon 2015

Thank you Montgomery Subaru for sponsoring our 2015 2nd Annual St. Jude Bowl-a-thon. We knocked it out of the park this year! What a fun and productive night we had raising money for the precious kids at the St. Jude Children's Research Hospital. With the help from Montgomery Subaru, we were able to TRIPLE the amount made during our first year! Once again, thank you Montgomery Subaru for EVERYTHING!!!

Subaru Loves Learning Book Drive August 1 - 31  –  Danielle S

Subaru Loves Learning Book Drive August 1 - 31

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Hooper Academy. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 5,881 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 226 trees, 1,000 gallons of gasoline, 8,526 plastic bottles, and 39,214 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

Upcoming Subaru/RedCross Blood Drive  –  Tina D

Upcoming Subaru/RedCross Blood Drive

The American Red Cross is excited to partner with Montgomery Subaru by hosting a blood drive. Come out and donate blood on July 25th, from 10:00 am - 2:00 pm. You don't need a special reason to give blood. You just need your own reason. Some of us give blood because we were asked by a friend, some know that a family member or a friend might need blood some day or some believe it is the right thing we do. Whatever your reason, the need is constant and your contribution is important for a healthy and reliable blood supply. And you'll feel good knowing you've helped change a life. It feels great to donate! You will be someone's hero in fact, you could help save up to three lives with just one donation. Tina D.

Bark for Life 2015  –  Morgan M

Bark for Life 2015

Montgomery Subaru car guys! It was really cool to have a car sponsor with us this year, but especially one who supports people AND pets! It was great of y'all to jump in and check out our dog scene! So we have a few words about what your attendance means to all of us: We wanted to personally thank you for attending Bark for Life this year. Without your presence at the event we would not have been able to raise nearly $15,000 this year!! What a fantastic way to better our world. We have all been impacted in some way by cancer but we don't always know how to help. Your HELP this year will further cancer research and help families who cannot afford cancer treatment options. It will also provide transportation, housing, meals and other expenses for families traveling out of town with their loved ones for treatment. In addition, your donation allows the American Cancer Society to keep a 24 hour support hotline open for patients and their families who need someone to talk to. Your donation also went to provide wigs, hairpieces, hats, turbans and breast cancer necessities for patients. Your donation of time and money has touched the hearts of all of our staff but also many lives through the American Cancer Society. This was really amazing. We rose more this year than ever before and it was because you were there. So THANK YOU! Dr. Lydia Glasscock, DVM Hanna White, LVT Morgan McKenzie, Bark for Life Event Coordinator Goodwin Animal Hospital, Atlanta Highway

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Growing Love Promise Partnership  –  Montgomery Subaru S

Growing Love Promise Partnership

Montgomery Subaru and its affiliates chose the Montgomery Area Food Bank to benefit from their most recent "Share the Love" campaign. This partnership raised over $5,000 to help those in need and Feed Hope across Alabama! Thank you!

Montgomery Subaru Sponsors "Walk N Wag" With Montgomery Humane Society  –  John D

Montgomery Subaru Sponsors

Montgomery Subaru was our major sponsor for our 14th Annual Walk N Wag 1 mile pledge walk. This fundraiser brings awareness of homeless pets and celebrates the bond or owned pets. John Danielson was so great and professional to work with. At the event they brought out two models of Subaru and made "dog tags" for registrants dogs for free. Their booth had the longest line at all times. Thanks to their sponsorship, Montgomery Humane Society raised $17,383 for our homeless pets. We look forward to a long partnership with Mr. Danielson.

Montgomery Subaru Hosts Carshows For River Region Subaru Club  –  Robert A

Montgomery Subaru Hosts Carshows For River Region Subaru Club

I am a member of the River Region Subaru Club based in Montgomery, Alabama. Our club has over 70 members and we are a very active organization. Montgomery Subaru has hosted two great car shows for our club in 2014. During these car shows the dealership provided delicious food, drinks, door prizes, and even had a raffle for some amazing Subaru gear such as Oakley sunglasses, Nike hats, Ogio backpacks, and more! On December 5th, Montgomery Subaru is teaming up with the River Region Subaru Club to host a movie night and canned food drive. Admittance for every club member will be 2 non-perishable food items, which will be donated to the Montgomery Area Food Bank. Our club is extremely thankful for Montgomery Subaru allowing us to have events and fundraisers at their dealership, and we look forward to a long relationship together!

true true true true true true true true true true true true
; ; ;