What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Montgomery Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Montgomery Humane Society
E-Waste Recycling Event
Hooper Academy
Montgomery Area Food Bank
Montgomery Area Council on Aging

Subaru Love Promise Heart

Love Promise Stories from Montgomery Subaru

Subaru Loves to Care - Meals on Wheels  –  Megan D

Subaru Loves to Care - Meals on Wheels

In an effort to make a positive impact on the health and wellness of our local community, Montgomery Subaru supported the Montgomery Area Council on Aging (MACOA) / Meals on Wheels as part of a larger Subaru of America, Inc. (SOA) initiative that month called Subaru Loves to Care. Throughout June 2017, team members from Montgomery Subaru supported their local community's health and wellness by partnering with Meals on Wheels. Montgomery Subaru asked customers to donate dry pet food to homebound seniors in need and provided a co-branded t-shirt to customers in an effort to raise awareness. Montgomery Subaru also donated $500 directly to Meals on Wheels and supported two meal delivery routes where they delivered hot meals to seniors and provided their pets' food. Over 240 pounds of dry pet food was delivered to Meals on Wheels' Furry Friends Pet Program.

Feeding Seniors & Their Furry Friends  –  Phyllis F

Feeding Seniors & Their Furry Friends

Montgomery's Subaru Retailer epitomizes the true meaning of Love for the community and the Promise of giving back. Partnering with Montgomery Area Council On Aging as Meals On Wheels volunteers in June, Karen and Megan Danielson packaged and delivered hot, nutritious meals to homebound seniors who welcomed their happy hellos. Clients with pets also received food for their dogs and cats as a part of the Furry Friends Program. The dealership became a collection point for those employees, customers and neighbors wanting to make pet food donations. All who donated received a free Loves to Care t-shirt and a Subaru badge. Over 240 pounds of pet food collected was delivered by General Manager John Danielson to MACOA. Yes, it's a family affair as all three of the Danielsons presented our local non-profit a $500 check to help meet local seniors' needs. And, their promise to us now as Corporate Route Partners is to continue to volunteer every month for a Meals On Wheels route. The truth be known Montgomery Subaru Loves to Help and Loves to Care. MACOA is so very grateful for our new partnership.

Subaru Supports the Military  –  Paige

Subaru Supports the Military

On behalf of Maxwell Air Force Base, I would like to extend a heart-felt thank you to Montgomery Subaru for sponsoring the 2017 Heritage to Horizon Air Show! The event would not have been possible without their support. Subaru’s generous contribution helped our base bring the local community together for an unforgettable weekend of history, entertainment, and military culture. Sincerely, Paige Thornton Commercial Sponsorship Coordinator Maxwell AFB Marketing

Saving Lives for our Four Footed Friends  –  Lea T

Saving Lives for our Four Footed Friends

When John Danielson informed me that the Montgomery Humane Society was their charity choice for "Share the Love" program, our Staff and Board of Directors were so honored and excited. The Montgomery Humane Society has partnered with the Montgomery Subaru for several years now, John and his team are so supportive of our cause. Montgomery Subaru has been one of our largest sponsors for the past several years at our annual Walk N Walk, we have been invited to come bring our homeless dogs to the dealership for an adopt-a-thon and now being the recipient of "Share the Love", it just goes to show what a great community involved business the Montgomery Subaru is! Our homeless animals have now a better chance of being adopted thanks to them!

Hometown Charity of Choice-Share the Love Event  –  Teressa

Hometown Charity of Choice-Share the Love Event

Montgomery Subaru has chosen Montgomery Area Food Bank to be their hometown Charity of Choice for the past two years with their annual "Share the Love" event that runs through the holiday season. We (MAFB) are so grateful for the impact that their donation(s) make for the over 350,000 Alabamians in need in our 35-county coverage area. This allows us to provide foods to insecure families and individuals across Alabama. Your generosity provides hope and nourishment to many others.

Subaru Loves Learning  –  Miriam A

Subaru Loves Learning

Thanks to Montgomery Subaru's book drive, our library received a wonderful donation of over 100 science books! These books will be enjoyed by our middle school students for many years to come. We are very thankful to Montgomery Subaru for their commitment to education and giving back to the community!

Montgomery Subaru Sponsors Boys Golf Team Shirts  –  Preston R

Montgomery Subaru Sponsors Boys Golf Team Shirts

Thank you Montgomery Subaru for sponsoring our team shirts. Awesome community involvement & school spirit! Go Titans! University High School Titans Boys Golf Team & Coach Roberts

2nd Annual St. Jude Bowl-a-thon 2015  –  Adrienne A

2nd Annual St. Jude  Bowl-a-thon 2015

Thank you Montgomery Subaru for sponsoring our 2015 2nd Annual St. Jude Bowl-a-thon. We knocked it out of the park this year! What a fun and productive night we had raising money for the precious kids at the St. Jude Children's Research Hospital. With the help from Montgomery Subaru, we were able to TRIPLE the amount made during our first year! Once again, thank you Montgomery Subaru for EVERYTHING!!!

Subaru Loves Learning Book Drive August 1 - 31  –  Danielle S

Subaru Loves Learning Book Drive August 1 - 31

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Hooper Academy. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 5,881 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 226 trees, 1,000 gallons of gasoline, 8,526 plastic bottles, and 39,214 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

Upcoming Subaru/RedCross Blood Drive  –  Tina D

Upcoming Subaru/RedCross Blood Drive

The American Red Cross is excited to partner with Montgomery Subaru by hosting a blood drive. Come out and donate blood on July 25th, from 10:00 am - 2:00 pm. You don't need a special reason to give blood. You just need your own reason. Some of us give blood because we were asked by a friend, some know that a family member or a friend might need blood some day or some believe it is the right thing we do. Whatever your reason, the need is constant and your contribution is important for a healthy and reliable blood supply. And you'll feel good knowing you've helped change a life. It feels great to donate! You will be someone's hero in fact, you could help save up to three lives with just one donation. Tina D.

Bark for Life 2015  –  Morgan M

Bark for Life 2015

Montgomery Subaru car guys! It was really cool to have a car sponsor with us this year, but especially one who supports people AND pets! It was great of y'all to jump in and check out our dog scene! So we have a few words about what your attendance means to all of us: We wanted to personally thank you for attending Bark for Life this year. Without your presence at the event we would not have been able to raise nearly $15,000 this year!! What a fantastic way to better our world. We have all been impacted in some way by cancer but we don't always know how to help. Your HELP this year will further cancer research and help families who cannot afford cancer treatment options. It will also provide transportation, housing, meals and other expenses for families traveling out of town with their loved ones for treatment. In addition, your donation allows the American Cancer Society to keep a 24 hour support hotline open for patients and their families who need someone to talk to. Your donation also went to provide wigs, hairpieces, hats, turbans and breast cancer necessities for patients. Your donation of time and money has touched the hearts of all of our staff but also many lives through the American Cancer Society. This was really amazing. We rose more this year than ever before and it was because you were there. So THANK YOU! Dr. Lydia Glasscock, DVM Hanna White, LVT Morgan McKenzie, Bark for Life Event Coordinator Goodwin Animal Hospital, Atlanta Highway

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Growing Love Promise Partnership  –  Montgomery Subaru S

Growing Love Promise Partnership

Montgomery Subaru and its affiliates chose the Montgomery Area Food Bank to benefit from their most recent "Share the Love" campaign. This partnership raised over $5,000 to help those in need and Feed Hope across Alabama! Thank you!

Montgomery Subaru Sponsors "Walk N Wag" With Montgomery Humane Society  –  John D

Montgomery Subaru Sponsors

Montgomery Subaru was our major sponsor for our 14th Annual Walk N Wag 1 mile pledge walk. This fundraiser brings awareness of homeless pets and celebrates the bond or owned pets. John Danielson was so great and professional to work with. At the event they brought out two models of Subaru and made "dog tags" for registrants dogs for free. Their booth had the longest line at all times. Thanks to their sponsorship, Montgomery Humane Society raised $17,383 for our homeless pets. We look forward to a long partnership with Mr. Danielson.

Montgomery Subaru Hosts Carshows For River Region Subaru Club  –  Robert A

Montgomery Subaru Hosts Carshows For River Region Subaru Club

I am a member of the River Region Subaru Club based in Montgomery, Alabama. Our club has over 70 members and we are a very active organization. Montgomery Subaru has hosted two great car shows for our club in 2014. During these car shows the dealership provided delicious food, drinks, door prizes, and even had a raffle for some amazing Subaru gear such as Oakley sunglasses, Nike hats, Ogio backpacks, and more! On December 5th, Montgomery Subaru is teaming up with the River Region Subaru Club to host a movie night and canned food drive. Admittance for every club member will be 2 non-perishable food items, which will be donated to the Montgomery Area Food Bank. Our club is extremely thankful for Montgomery Subaru allowing us to have events and fundraisers at their dealership, and we look forward to a long relationship together!

true true true true true true true true true true true true